Ici ce n’est pas moins que le groupe LVMH qui se lance dans l’aventure, pour protéger les produits de luxe Louis Vuitton et Dior par blockchain. Dive Brief: LVMH Moët Hennessy Louis Vuitton has developed the AURA platform, a blockchain system for authenticating luxury goods, with Microsoft and blockchain … A Seemingly Intractable Problem. Les trois entreprises ont lancé une nouvelle plateforme de consortium baptisée AURA qui est basée sur la solution Microsoft Azure et qui a été développée sur la blockchain Ethereum. LVMH announced in May of this year that they’ve partnered with Microsoft and ConsenSys to launch a blockchain-based platform called Aura. LVMH Moët Hennessy Louis Vuitton, which in 2019 initiated the Aura platform, will be joined by Prada Group and Compagnie Financière Richemont in the Aura Blockchain … Hublot e-Warranty is the latest iteration of the watchmaker’s attempts to fight counterfeiting. The project aims to assure customers of these “houses” of the authenticity of the product purchased. “I’m personally convinced any big challenge and any global challenge we’re facing today, we can only solve by collaboration.” So The technology offered by the Aura Blockchain Consortium enables direct-to-consumer access to product history and proof of authenticity. Aura is open to all luxury brands, not just the founders, and offers flexibility to support companies of varying sizes and adapt to individual needs. Luxury groups have long worried about fake copies of their products, and they are keen to let customers know about how they are made in order to build their brands. Luxurious brands Louis Vuitton, Cartier, Prada, have come together to fight counterfeit goods, using the first global luxury blockchain Aura. Initiated by LVMH in 2019, the Aura platform was developed in partnership with Microsoft and New York-based blockchain software technology company ConsenSys, and the … The global trade in counterfeits will balloon to $991 billion by 2022, almost double the level of 2013, according to research firm Frontier Economics. On April 20, 2021, LVMH released a press release for introducing the first global luxury blockchain to the world. LVMH is joining forces with Prada and Cartier in order to put out the world’s first global luxury blockchain. Paris. Aura’s network has raised eyebrows since it’s considered to be a private, closed-off, in-house technology that no one really has access to – however, the brands associated with it are quick to disband any conversations about them being the gatekeepers of luxury blockchain, and multiple brands are welcome to join their consortium. The new technology aims to fight counterfeits and make the process of initiating a warranty simpler. Alors que la blockchain a le vent en poupe, LVMH noue un partenariat avec Prada Group et Cartier (Richemont) pour créer une plateforme au nom d'une meilleure traçabilité des … Luxury goods conglomerate LVMH, tech giant Microsoft and blockchain software technology ConsenSys have teamed up to develop the AURA blockchain-based platform, a solution that makes it possible for consumers to gain access a luxury good’s history and proof of its authenticity – from raw materials to the point of sale, all the way to second-hand markets, the companies said on … A Strong Initiative for Blockchain Uses in Luxury Goods Sector Presently, the Aura Blockchain Consortium has notable luxury brands such as Bulgari, Prada, Hublot, Cartier, and Louis Vuitton on board. Using blockchain in the luxury watch industry The history of the Aura Blockchain The Aura Blockchain was launched in 2019 when the blockchain in the luxury watch industry was undergoing initial testing (see below). LVMH has partnered up with a quorum of other leading brands to plug into the blockchain. LVMH announced the Aura Blockchain on Tuesday as ‘the world’s first global luxury blockchain’ and a means for luxury brands to communicate ‘authenticity, responsible sourcing and sustainability in a secure, digital format’. The result is the nonprofit Aura Blockchain Consortium, open to any luxury brand (who pay licensing fees and a fixed fee per product) with the ability to track and trace any product with a unique digital identity based on a non-fungible token, with all brands collectively contributing to the blockchain governance and strategy. In 2020 alone, the U.S. Customs seized $1.3 Billion in counterfeit […] The primary goal of the platform, dubbed “Aura”, is to create a robust and reliable way to prove the authenticity of these products. Dans un communiqué paru ce mardi 20 avril, le numéro un mondial du luxe LVMH a annoncé son nouveau partenariat avec Prada et Cartier – tous deux au sein du groupe Richemont – pour développer Aura Blockchain Consortium, la première blockchain de luxe internationale. Called the Aura Blockchain Consortium, the initiative will offer a secure method for consumers to access information about to a product's history, including the materials used and craftmanship. The consortium by the world’s largest luxury product manufacturers will provide customers with an additional method to prove that their products are genuine upon purchase. Initially, this platform will work for Louis Vuitton and Dior and later it will be extended to other brands as well. “Aura Blockchain Consortium – commented Toni Belloni, managing director of LVMH – is a great opportunity for our sector to strengthen the relationship with customers by offering them simple solutions to get to know our products better. As reported by CoinDesk in March 2019, LVMH enlisted a full-time blockchain team under the Aura codename to develop a cryptographic provenance platform for … Once a week, Mike interviews industry experts, and then at the end of the week he is joined by co-host Tyler Neville where they break down the top crypto and macro stories. Some fashion companies already use blockchain technology today. The politics of inflation. It's called Aura Blockchain Consortium. LVMH has joined forces with Richemont-owned Prada and Cartier to develop the Aura Blockchain Consortium, which aims to assist consumers in the authenticity and traceability of luxury goods. Monsieur, Gautier Pigasse. LVMH Moet Hennessy Louis Vuitton has teamed up with Prada and Richemont in Aura Blockchain Consortium, private blockchain secured by ConsenSys … According to a recent report released by CoinDesk, the intention is to provide authenticity of high-priced goods. auraluxuryblockchain.com - The Aura Blockchain Consortium provides an innovative technology that enables direct-to-consumer access to luxury product history and proof of … 24 juin 2021. LVMH : Head of innovation & blockchain Aura Luxury Blockchain Consortium. There remains, however, a much juicer target ripe for exploitation; the luxury products themselves need a “smart chip” of some sort in order to link the provenance of the physical item to its records on the blockchain. Among them is LVMH, the world’s largest luxury conglomerate, which recently announced it will start using blockchain to track products through its supply chain. Prada, and Cartier (owned by Richemont) have signed up to the Aura Blockchain Consortium developed by LVMH, the world’s first global luxury blockchain. Gérée sous forme de consortium, la plateforme est ouverte à l'ensemble du secteur et entre en concurrence avec d’autres projets comparables. At stake for luxury brands are billions of dollars worth of lost revenue to counterfeits. Paris, Milan, Geneva, June 15 th, 2021 – Today, Aura Blockchain Consortium announces the appointment of Daniela Ott as General Secretary.She will report directly to the Consortium’s Board of Directors. Ever-evolving: what's next for NFT art? Aura will help the luxury industry tackle the trillion-dollar counterfeit goods market, which, in turn, will also help with luxury product returns and boost second-hand and auction sales. Acces PDF The Human Aura How To Activate And Energize Your Aura And Chakras the incredible ebook to have. This is why you remain in the best website to look Page 4/35. Nomination, le 24 juin 2021 - Gautier Pigasse est nommé Head of innovation & blockchain Aura Luxury Blockchain Consortium de LVMH, à ce poste depuis janvier 2021. Dans un communiqué paru ce mardi 20 avril, le numéro un mondial du luxe LVMH a annoncé son nouveau partenariat avec Prada et Cartier – tous deux au sein du groupe Richemont – pour développer Aura Blockchain Consortium, la première blockchain de luxe internationale. Sources differ … The Aura consortium is a perfect example of how blockchain is evolving, from technology without a clear use case to one that provides tangible benefits for consumers and business alike. LVMH, the world’s largest luxury conglomerate, is planning to use the technology to track luxury goods and prove their authenticity, blockchain news site CoinDesk reported last week. Developed in partnership with Microsoft and technology company ConsenSys, the Aura platform will track the life cycle of an item to provide proof of origin and prevent counterfeits. LVMH résout le problème de la contrefaçon avec la blockchain AURA. Luxury watchmaker Hublot partnered with tech company KerQuest to implement an electronic passport and warranty system for all its watches. The team behind its include ConsenSys, LVMH, and Microsoft. Objectif ? PARIS: Luxury groups LVMH and Prada along with Cartier announced Tuesday they are joining forces on a blockchain that will allow consumers to authenticate their goods. Blockchain can help trace the origin of a luxury piece, from the production of raw materials to the point of sale. Essentially, a blockchain is a secure, permanent and often public record of transactions. The goal of the consortium is to address mutual challenges in the industry through blockchain technology. Its aim is to promote the use of blockchain technology to make sure consumers have the information they need on transparency, traceability, and product authenticity. AURA is a blockchain-powered platform that allows customers to verify the authenticity of luxury goods. The tech of Aura will match a product identification with a client identification, providing infrastructure through “a chain of secure, non-reproducible, digital blocks” and allowing consumers to see the whole history and proof of authenticity of a product, according to the release. For Aura, the blockchain acts as a database of luxury products. AURA is a consortium blockchain pioneered by the LVMH Group to track and trace luxury goods— from raw materials to the point of sale, to second-hand markets — in order to assure consumers of product history and proof of authenticity. AURA is based on the Ethereum Quorum blockchain According to the most recent press release, AURA will be based on the Ethereum Quorum blockchain and will make use of the Microsoft Azure cloud computing platform. The e-warranty is registered on the AURA luxury blockchain network. LVMH, Prada Group et Cartier s'unissent pour créer une plateforme blockchain dédiée au luxe ! The solution provides customers greater assurance that their products are authentic by providing an encrypted certificate of guarantee. The AURA Blockchain Owners of luxury brands Louis Vuitton and Christian Dior, LVMH, is key to AURA's inception. Reports that AURA is being developed first surfaced back in March, while the official announcement was made just a week ago. It teamed up with Microsoft to develop the technology that underpins AURA. It will launch first with the Louis Vuitton and Parfums Christian Dior brands, and then extend to include LVMH's 60 luxury brands. Rather than each brand developing its own solution separately, LVMH Managing Director Antonio Belloni said the partnership is a way to set an industry standard. Assurer aux clients une transparence et une traçabilité élevées tout au long du cycle de vie d’un produit. Given the code name AURA, the LVMH blockchain is expected to go live this May or June.
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